Welcome & Bienvenue dear hotel SPIRATIONS 360° guest,

I’m Ulrike (also pronounced Eureka 🙂 – your host at Hotel SPIRATIONS 360°. At level 53, I’m a wife, twin mum, stepmum, and someone who has experienced both the highs and lows of a long career. I call Southern France, Stuttgart and Cologne home, while keeping a deep and lasting connection to New York.

Even as a professional 5 star hotelier, I often struggled to find truly heartfelt “hideaways”—those hidden gems where you can step away from the busyness of life, return to your roots, and open yourself to new possibilities in a beautiful setting. Out of this very longing, the idea of creating a virtual sanctuary—Hotel SPIRATIONS 360°—was born.

Now—I finally have the space to begin this new hotel project. It’s not about chasing the cliché of “living your best life,” but about living life well—by practicing every day to do what you love. No pressure, no excuses 🙂

I share with you what I love: nature, hotels & travel, arts & crafts, interior design, inner beauty, slow fashion, and the art of savoir vivre – always with intention and as much clarity as possible.

Have a most wonderful stay,

Love,

♠️ „Why place so much weight on “because of my age”?

This is a sunny space, born from my passion for people, the experiences of female entrepreneurs, and real conversations about life and aging. Every year adds another layer to the story. This beautiful photo from the art of Charlie chaplin (credits) shows so much of it.

Age is not just a number – it is the sum of our moments, our choices, our lessons, and our laughter. In the virtual hotel, age is something to be celebrated, not feared. Each year marks another chapter, another layer of wisdom and texture that makes you, you.

With each level we reach, life feels different. I realise that slowing down is no longer optional – it’s essential. I also know that not everyone gets to reach this stage, and that makes it even more precious. The race to be the fastest fades away; instead, there’s joy in choosing the pace that feels right. Unbelievable at first – and yet so liberating.

♠️ „What’s the journey that has brought you here?“

I grew up in a hotel, which I took over at age 31 together with my brother.
Before that, I had a remarkable career in international hospitality – with stations at the Four Seasons New York (yes, celebrities included), at the Culinary Institute of America in California and NY, and in classic Swiss and German luxury hotels and restaurants. The highlight? Being awarded “Young Hotelier of the World” – the Oscar of the industry.

Returning to the idyllic countryside family business meant carrying on a tradition that had lasted seven generations. It made sense on paper – but in real life, I found myself torn between family expectations, guest needs, staff responsibilities, and my own deep wish for a family life.  

At 38, I buried a close friend – and with him, my idea of what happiness and family could look like. I resigned myself to the thought that my life would simply belong to the business. Until fate stepped in: I met my now-husband – and he was… persistent. Slowly but surely, he shifted my view on many things. And then: twins! I still believe it was a sign from above – because one child I might have “managed” alongside the businesswoman I was, but two?

Then came the moment of truth. The banks grew more doubtful, and the weight of expectations became too much to carry. With heavy hearts, we had no choice but to let go of the family business. A painful farewell that marked the end of one era and the hesitant beginning of a new one – full of doubt, sadness, and uncertainty.
And yet, today, a beautiful leisure park hotel stands where our Michelin-starred resort once proudly welcomed guests – and I began a life I would never have dared to imagine before.

♠️ „What is it that should shine brighter in the Mittelstand?“

Leading in the mid-sized business world can feel profoundly isolating – especially for women. During my years as an entrepreneur, I often wished for someone who was simply reminding me of what counts most– without personal interests.

In my new role as a wife, I went on to take leadership positions in two more hotels – one in my beloved France, and another by the picturesque Lake Starnberg. Today, I have the freedom to create something entirely new: a virtual hotel, a true refuge filled with resources, connection, and real inspiration.

And honestly? Only now do I feel ready to share my story as a female leader.

“What do you return to, to keep your light steady when life feels full?”

I’ve always said – and believed in my hotel philosophies – that if you take a moment to observe nature… the trees, the animals, the blooming flowers… you’ll feel how simple life can be. It’s all about becoming your true self.

Being a woman entrepreneur can feel overwhelming – because everything happens at once. And when you’re in the middle of it, it’s easy to lose sight of the beauty around you.

That’s what I’d like to give you – tools that helped ground me. Tools that remind us that going slow is an art. That saying “stop” is sometimes the best you can do. And that somehow, everything has meaning – even the unexpected.

This is my vision for this virtual hotel: To inspire women around the world to live their dreams – and to be truly beautiful from the inside out. Not despite, but because of age and experience.

♠️„What does it feel like to step into the virtual Hotel SPIRATIONS 360°?“

SPirations360 is more than a place – it’s an invitation. A new destination with mindful digital storytelling, a quarterly print edition, and perhaps soon, a community of women who truly connect.

In this hotel, the elevator lets you choose your destination based on your mood:
Will you visit the first floor, where you can choose from eight unique room types? Or head to the second floor – Restaurant & Bar – to chat with real people? Or go all the way up to the rooftop, with spa and shop?

I hope you’ll return often. No reservation needed – just take time for yourself. To connect, to listen, to celebrate who you are – and what matters most to you.

Exit mobile version